With the increasing digitalization of our culture, tasks that used to be done in person are now moving to the virtual platform. Take, for example, dating. The digitalization of the dating world has made it easier for people to find potential dates.
With today’s world, people are becoming increasingly busy because of all the different things they have going on in their lives. They don’t have time to date. When a person only spends their time in the office and at home, how are they supposed to find their future Mr. or Mrs. Right? Enter dating websites like E-harmony and Okcupid, which allows people to browse and search for potential dates right from their workstation, as if they were choosing from a furniture catalog or something.
Various dating platforms have to find the best way to reach their customers. With more and more people switching to smartphones and using them religiously, apps that people can access through their screens seems to have the most success. Apps like Tinder give people easy access to their “catalog” of people, and you can choose a potential 
with the swipe of your finger. It doesn’t get easier than that. Services like these provide the easiest access with the least amount of effort.
Developers are coming out with new variations of the traditional dating applications and websites. For example, an app called Hinge sets you up with friends of your friends. They do this through scanning through your Facebook friends’ lists. There are so many different types of dating websites and applications to meet the needs of everyone who is looking to date.
Some now find it strange to find future life partners through the Internet, and prefer the traditional face-to-face dating strategy. But, I think that with the increasing digitalization of the dating culture, finding partners through online dating sites will not be the exception, but the norm.
Check out the original article from the New York Times here.